Marketing Process
The commercialization of Cuban tobacco products marks the end of the broad logistics chain that concludes when Premium cigars, handmade tobaccos for national consumption, machine-made cigars and cigarettes, all manufactured under a wide range of brands and formats that seal the difference in flavors and aromas, reach the hands of the most demanding customers in Cuba and the world.
The commercialization of tobacco and cigarettes is carried out using a wide distribution network in the Cuban domestic market and throughout the world, with the exception of the United States, which we still cannot access as a result of the economic and commercial blockade imposed by the government of that country. .
The commercialization, both in the domestic market and internationally, is done through three mixed companies 50% owned by the Tabacuba Holding: Corporación Habanos, S.A .; Internacional Cubana de Tabacos, S.A. and Brascuba Cigarrillos, S.A.
In the domestic market, distribution is carried out through important chains of the Ministry of Internal Trade, CARACOL, TRD, the Gaviota Group, Habaguanex, Palmares, among others.
International commercialization is carried out using the wide distribution network of Corporación Habanos, S.A. which reaches more than 160 countries on five continents.
Cuban machine-made tobacco is marketed through the joint venture Promocigars, S.L, based in Spain, which also uses the distribution network of Habanos, S.A. and other companies.
Important commercial partners belonging to the groups Imperial Brands, PLC; British American Tobacco and Souza Cruz participate in conjunction with Tabacuba Holding in the international commercialization and in the domestic market of Cuban tobacco and cigarettes.